Expert guidance from someone who’s sat on your side of the table.
Blue Hibiscus Advisory works directly with business owners and senior leaders to solve problems, identify opportunities and build stronger organisations.
Led by Marty Rowen, the business draws on more than 40 years of experience across business, government, professional services, sport and the not-for-profit sector.
That breadth matters.
It means looking at a business challenge from more than one angle, drawing on experience gained inside very different organisations and working with the people responsible for making the decisions.
Marty creates real value, helps solve problems and connects people and organisation for growth.
Expert guidance from someone who’s sat on your side of the table.
Blue Hibiscus Advisory works directly with business owners and senior leaders to solve problems, identify opportunities and build stronger organisations.
Led by Marty Rowen, the business draws on more than 40 years of experience across business, government, professional services, sport and the not-for-profit sector.
That breadth matters.
It means Marty looks at a business challenge from more than one angle, drawing on experience gained inside very different organisations and working with the people responsible for making the decisions.
Good advice starts with understanding the problem.
Every organisation reaches a point where an independent perspective can make a difference.
It might be identifying a new opportunity, working through a difficult issue, strengthening an important relationship or bringing clarity to a decision that isn’t straightforward.
Blue Hibiscus works directly with owners, CEOs and leadership teams to provide practical and bespoke advice based on Marty’s depth of experience and extensive contact network.
But the starting point is always the same – understand the situation, understand the people involved and work out the best way forward.
Good advice starts with understanding the problem.
Every organisation reaches a point where an independent perspective can make a difference.
It might be identifying a new opportunity, working through a difficult issue, strengthening an important relationship or bringing clarity to a decision that isn’t straightforward.
Blue Hibiscus works directly with owners, CEOs and leadership teams to provide practical and bespoke advice based on Marty’s depth of experience and extensive contact network.
But the starting point is always the same – understand the situation, understand the people involved and work out the best way forward.
Services
STRATEGY, CONNECTIONS AND OPPORTUNITY
Blue Hibiscus provides senior advisory support across four core areas, tailored to the needs of each client and the challenge at hand.
Business strategy
& growth
- Business development strategy
- Industry and sector insights
- Business growth and market positioning
- High-level marketing and communications advice
- Identifying new revenue opportunities
Leadership
& advisory
- Senior-level sounding board
- Strategic direction and planning
- Board and executive support
- Independent advice on complex issues
Partnership & stakeholder engagement
- Government and industry engagement
- Building and managing key relationships
- Community and stakeholder alignment
- Strategic partnerships and introductions
Business
problem-solving
- Working through complex business challenges
- Bringing a fresh perspective to difficult issues
- Identifying practical ways forward
- Turning ideas into action
About Marty
EXPERIENCE, RELATIONSHIPS AND GETTING THINGS DONE
Marty Rowen has spent more than 40 years working inside organisations, solving problems, building relationships and creating new opportunities.
Over that time, Marty has honed his own methodology: meeting people face-to-face, listening and asking questions before offering an opinion, following through on commitments and building relationships that last beyond the immediate piece of business.
It’s an approach that has helped Marty build an extensive network across business, government, industry and the community, underpinned by long-standing relationships and an understanding of when an introduction, a new perspective or a timely conversation might help.
Marty brings that same approach to Blue Hibiscus, working directly with business owners and senior decision-makers on opportunities and problems that don’t always fit neatly within one basket.
His role can change depending on what’s needed — adviser, sounding board, problem-solver or an experienced pair of eyes on an issue.
He holds a Bachelor of Business (Marketing) from CQUniversity and remains actively involved in Queensland's business and community sectors through board and advisory roles.
About Marty
EXPERIENCE, RELATIONSHIPS AND GETTING THINGS DONE
Marty Rowen has spent more than 40 years working inside organisations, solving problems, building relationships and creating new opportunities.
Over that time, Marty has honed his own methodology: meeting people face-to-face, listening and asking questions before offering an opinion, following through on commitments and building relationships that last beyond the immediate piece of business.
It’s an approach that has helped Marty build an extensive network across business, government, industry and the community, underpinned by long-standing relationships and an understanding of when an introduction, a new perspective or a timely conversation might help.
Marty brings that same approach to Blue Hibiscus, working directly with business owners and senior decision-makers on opportunities and problems that don’t always fit neatly within one basket.
His role can change depending on what’s needed — adviser, sounding board, problem-solver or an experienced pair of eyes on an issue.
Marty brings a professional mindset and structure to business development, relationships, partnerships and growth strategy.
He holds a Bachelor of Business (Marketing) from CQUniversity and remains actively involved in Queensland's business and community sectors through board and advisory roles.
Sectors
BUSINESS IS ABOUT PEOPLE, ALWAYS HAS BEEN
Marty’s career across diverse industries means he understands the nuances, challenges, political sensitivities and operational realities of multiple sectors.
His experience spans large corporations, government and professional services, start-ups, elite sport and community organisations. It provides a practical understanding of the different commercial pressures, personalities and priorities that can shape an organisation and its decisions.
Government & public sector
Queensland Police Force
Office of the Lord Mayor of Brisbane
Sport & entertainment
Brisbane Broncos
Former Origin Greats (FOGS)
Legal & professional services
Gadens Lawyers
Mullins Lawyers
Consumer & FMCG
Nestlé (Food services)
Smith Kline Beecham (Grocery & Pharmacy)
Not-for-profit & community
Lord Mayor’s Charitable Trust Voluntary Board Member
City of Brisbane Perpetual Trust Voluntary Board Member
The Prince Charles Hospital Foundation
Yalari Limited
Advisory Board Member of Queensland Leaders
Other sectors
Through Blue Hibiscus, Marty also works with business leaders across other sectors and industries, including property and construction, as well as health and education, applying the same combination of commercial thinking, stakeholder understanding and practical problem-solving to each engagement.
Blue Hibiscus —
a name with meaning.
The Blue Hibiscus is a flower possessing rare healing properties. It brings peace and calmness to those who use it medicinally.
It is also known for its resilience, adaptability and distinctive character – qualities that resonated with Marty when establishing Blue Hibiscus Advisory. The five petals of the Blue Hibiscus identity represent five principles that sit behind the business: trust, excellence, kindness, action and simplicity.
Together, they reflect the philosophy that good business advice should help people and organisations move forward ethically, calmly and with confidence.
Blue Hibiscus —
a name with meaning.
The blue hibiscus is known for its resilience, adaptability and distinctive character – qualities that resonated with Marty when establishing Blue Hibiscus Advisory. The five petals of the Blue Hibiscus identity represent five principles that sit behind the business.
Together, they reflect the philosophy that good business advice should help people and organisations move forward ethically and with confidence.
Trust
Honesty, integrity and doing what you say you’ll do.
Excellence
Bringing experience, preparation and professionalism to every engagement.
Kindess
Treating people with respect and genuinely wanting them to succeed.
Action
Turning good thinking and good conversations into results.
Simplicity
Making complex issues easier to understand and easier to address.
Start a conversation.
If you’re looking for an independent perspective on a business challenge or opportunity, talk to Marty.